The rules of the optimizing a website have changed drastically in the past few years. You can no longer use automated software to post thousands of links, pointing to your website, on worthless blogs and other dubious websites in the hope of achieving a high page ranking for your website. The spam experts of the search engine giant have discovered all of those tricks that would previously allow webmasters to enhance the page rankings of their client’s website for specific keywords and phrases in a few days.

Spy on your competitors’ tactics

You need to use organic methods to boost the SERP of your website. This includes posting rich content on a regular basis, relevant to the products and services promoted through your online store. Apart from that, you also need to analyze tactics used by your competitors and use those methods on your website. Short videos of 30 to 60 seconds, posted on video sharing websites like YouTube, and containing links to your website play a massive role in increasing its page rankings too.

Follow guidelines set by webmasters of search engines

If the new algorithms of Google have already affected your website, you need to find out the problems and weed them out. The problem is that most people do not have any idea about the problems. Optimizing a site also requires integrating its link on popular social networks like Twitter, Linkedin, and Facebook. You should also ensure that your site is friendly for humans too. There is no use making your website search engine friendly if visitors cannot navigate it properly. Most people, in order to cut costs, hire amateurs to design their online shop. As a result, the design of the website suffers.

Include links from your website’s index page to other pages

There are numerous cases where the internal pages of a website are not present on the index page. As a result, the search engine’s spider is unable to include those pages on its index. Backlinks from authoritative sites of the same niche, pointing towards your website, can drastically enhance its page rankings. You also need to research latest search engine optimization methods and implement them on your website. Are you sure that you have enough time to carry out all these tasks, assuming that you are able to understand them?

Avoid automated software

Most people depend excessively on automated software to search for keywords. These programs depend on artificial intelligence and cannot think like the human brain. You need to understand the keywords and phrases that a potential client is likely to use on a search engine to find goods sold by you, and include them in the meta and description tags of your website. Instead of attempting this task yourself, allocate this task to professionals of companies that offer search engine optimization consulting services.