Search engine optimization (SEO) refers to the techniques and processes applied by webmasters in order to improve a website’s visibility on search engines. In order to understand SEO, you’d first have to understand how search engines work. In simple terms, search engines are the gateway to the internet. This is where you are offered directions to the most relevant results based on the keywords you type. Once you key in your keywords or phrases, Google and other search engines crawl the internet for websites with the most relevant solutions to your query. It therefore goes without saying that SEO is
