Whether you’re brand new to Instagram or an old pro, you can learn how to make the most of this social networking site. With the right strategies, you can engage more customers, drive traffic to your website and increase your sales. Create a visual identity Creating a visual identity is a critical part of general branding strategy. It helps to reinforce your brand’s message and core values and promotes consistency in the brand’s use of visual elements. A well-executed visual identity can scale across different mediums and platforms. Creating a brand logo is an important part of creating a visual