What starts out as a part-time concern and blossoms into a multi-figure business? One could be forgiven for answering: “an online store”. After all, the last few years have seen eCommerce become the fastest-growing sector across the retail landscape.
Does that sound a lot rosier than the reality suggests? Well, look at it this way: only competition stands between you and success. So why not take a look at some of the strategies you could use to win customers from your competitors?
Go an Extra Mile
Has it ever come to your mind that there are people who need your products but don’t know it yet? Yes, that’s right — it’s not enough just to market to those who’ve already expressed interest; you also want to have a way of recruiting new disciples, so to speak. In that regard, you can’t go wrong by creating content that highlights what your products can do and, more importantly, the problems they can solve.
Stay Original
Speaking of content, your efforts will be more fruitful if you use your own, original stuff. While this’ll cost more than recycling content, it will pay off in a handful of ways. Specifically, the unique material will captivate anyone who happens upon your site. It’ll also give them a reason to keep coming back and spread the news on social media. Not to forget that search engines see original content as a sign of credibility, which means your SEO ranking will climb.
Offer More Payment Options
Studies indicate that over 50 percent of consumers choose online stores based on flexibility in payment. It’s thus fair to say that your ability to convert prospects will depend on the number of methods you can support. Does that mean that you should offer every other option available? Of course not — even if you had the means, that would likely prove impractical. What’s important is to study the market and see which among the more popular online card payment systems you should include.
Make Good Use Of Your Data
Looking to run a promotion but aren’t sure of the kind of freebies you should offer? Or maybe you’re just wondering how to minimize shopping cart abandonment? You’d be surprised by just how many insights can be had from leveraging your data.
That’ll obviously require you to invest in the right tools and manpower resources. If that sounds like too much of a headache, why not outsource it to someone who knows it best? With an experienced marketing agency by your side, you’ll be one step closer to eliminating guesswork from your decision-making processes.
