Are you thinking of boosting your marketing campaigns using Instagram? Perhaps this is one of the most effective ways you can see your bottom line grow significantly in a simple yet sustainable way. Adding an Instagram influencer to your existing strategy can improve your brand awareness, grow your base of followers, and ultimately increase your sales. In this guide, we cover a raft of aspects, including how to find the right people to serve as the influencers for your business and the ways in which you can benefit significantly from this program. In addition, you will get insights into how to determine the cost of your Instagram influencer.
Why you Need an Instagram Influencer Marketing Strategy
Instagram is one of the most effective platforms that brands can leverage by working with influencers to explore new and existing market niches quickly and easily. In fact, surveys have shown that it is the best channel of social media marketing that an average business can use to reach out to new markets and audiences. Studies have indicated that Instagram has an average engagement rate of 3.5% compared to the 1.5% realized on all other social media platforms.
The biggest reason why Instagram influencer marketing has become so effective is that it has successfully eliminated all the constraints of traditional marketing and brought about new and reliable ways of engaging the audience. Therefore, any business that effectively implements this marketing strategy can realize enormous success in breaking through new and lucrative markets.
Why Instagram Influencer Programs are Popular
When your brand is recommended by an influencer, chances are that it will receive a positive feedback from the influencer’s network. Establishing a relationship with an influencer through a well worked out strategy can increase your brand awareness to unimaginable levels! With the search engines beginning to limit the algorithm of Instagram, most businesses are turning to Instagram influencer marketing as the alternative strategy to product promotion. In fact, more than 67% of Internet marketers are already implementing this strategy and forecasts reveal that this trend is expected to increase with the decreasing organic reach.
What is the Cost of Instagram Influencer Marketing?
There’s no doubt that social media marketing, especially Instagram has become a must-have strategy for most if not all businesses. So the question on the minds of many people is “how does one determine the cost when engaging an Instagram influencer? Generally speaking, the rates vary from one Instagram influencer to the other. Experts say that the guiding principles for engaging an Instagram influencer is whether the person will cause an increase in your overall follower base and sales. There are many ways brands or products can benefit from Instagram influencer marketing, but certainly “cash is King.”
Therefore, any business looking to work with influencers in the higher price range should be ready to pay for it as well. According to the latest reports, some Instagram influencers charge as high as $5000 or $10000 per every sponsored post. However, on average, most influencers will charge you in the range of $250 to $1000 per post. This means that there is no one-fit-all Instagram influencer for all businesses when it comes to the price charged. Instead, many factors come into play to determine the cost of a particular influencer.
