Video is quickly becoming one of the best marketing mediums on the web. Thousands of hours of video are uploaded to the Internet each day and businesses use them to showcase their brand, explain products and services, generate interest in social media, and other types of marketing tactics.
Explainer videos are a subset of video production that has been popular for a few years now. They are interesting, short, and people tend to watch them whether they are interested in the company sharing them or not.
If you’re thinking about doing marketing with video, here are some tips about explainer videos.
What is an Explainer Video?
This is typically an animated video that explains a product, service, company, or some other concept. They are meant to be informative and walk viewers through a process. Popular formats of explainer videos often use cartoons, graphics, or a hand drawing in black marker.
Explainer videos typically follow a specific format:
– They explain a process, how to use a product, or instructions for doing something
– They are made with graphics, cartoons, or drawings
– They are short (typically no more than 2 minutes)
– They are fast-paced, punchy and use voice overs and music
Why Do Businesses Use Explainer Videos?
Explainer videos have two primary purposes:
1. Marketing: Businesses can use this video format to explain products or services in a fun and innovative way to their prospects. A well done explainer video is eye catching and can pull you in. They are typically short, punchy and informative.
2. Support/education: Explainer video producers don’t have to stretch their template far to make an explainer video educational. Businesses use explainer videos to educate people on how to use their service or product. They use them to explain changes that may be happening with a business or for explaining industry trends. Sometimes videos can serve both purposes of marketing and education.
This video format is in the unique position of being sort of fun, quirky, and memorable while still being informative. People remember these videos way more than the traditional forms of film.
Are Explainer Videos Expensive?
This depends on how big the project is and who is doing it. You can get great deals by using freelancers for example and you will probably pay much more if you go with an agency that only does video. You get what you pay for though. If you hire someone cheap, they may produce sub-par work so it’s always a good idea to ask for references and samples of their work. You can certainly find less expensive producers that are also very talented.
