The most up-to-date statistical studies show that only 63% of SMEs have company career websites, so almost 40% of all SMEs still do not use the most up-to-date marketing tools.

The relevant figure is that of this 40% who still has not decided to update, almost 50% said they did not feel at ease or not being able to use the tools online, despite having understood the importance.

This statistic further demonstrates how important training is to enable all companies to achieve improvement that projects them into the digital age. This is the crucial moment to make choices of this kind and decide to invest in training or in the acquisition of personnel who already have a minimum of training.

Who will lose the train will find itself back light years compared to the average of companies and sooner or later will sink into the limbo of forgetting losing a unique opportunity. Who will be awake, will exploit this opportunity for growth and will begin to swim in the digital ocean armed with the right tools that will allow him not to sink.

Areas of digital marketing and training

If you are not an expert in new technologies, but you have a company, you will have already realized how important it can be to improve your training to win new customers. If you want to learn how to use innovative tools to improve the business of your company, you will have already understood that there is so much to learn via Company Career Websites.

• How to make a campaign on Facebook
• How to acquire new potential customers
• How to create a list of interested parties to contact

These are just some of the things you could learn through targeted training. There are many types of courses, starting from the basic concepts: courses on how to create your own website, how to keep it up to date, what to write and how to optimize it with the SEO language, courses on Google AdSense campaigns, how to advertise on the web and how to take advantage of pay per click by inserting paid advertising campaigns on your site.

Digital marketing and startup training

Digital marketing offers many tools and lots of business ideas. Knowing these tools and how to use them can open horizons for new profit prospects. By learning how the world of the web works and by opening the doors of the imagination, you realize how much you can do and how much more you could do. In some cases you could even use this new information to implement innovative projects and start new business channels.