If you plan to develop a financial website in the near future , it is vital to understand the features that can make or break your online investment. For inspiration, here are the top 4 elements involved in making the best financial advisor websites:

1. Appearance

A good site should be visually appealing and professional. Since it is a reflection of your company, products and services, it may be the first and the only impression that your target customers have about your company. An attractive website will generate more positive impression and keep visitors on site for long. Strive to use great color schemes, texts that are easy to read, high-end graphics, and quality photography.

2. Content

Your website’s content can make or break your business. Remember that your target clients are looking for information that will help them make vital decisions, so for them to fill your contact form or click that buy button on your website, the content should be informative and relevant. Content give you an opportunity to boost your clients’ confidence in your industry knowledge and competence. As a guide, great website content should be:

• Short and organized

• Up to date: static and dead content will never bring customers back to your site

• Speak directly to your visitors

3. Functionality

Every component of your website should be highly responsive. Poorly constructed components will leave your audience frustrated and disillusioned with your firm. Your contact forms, hyperlinks, event registration, and other components should work as expected.

4. Usability

One critical but often overlooked aspect of a great website is the degree of usability. A good financial website should be easy to navigate, read, and understand. Some of the key elements to focus on include:

• Simplicity: to make your customers glued to your site, keep your site simple and well organized

• Fast loading pages: pages of a great website should load in 20 seconds or less

• Minimal scroll: strive to create links from the main page for visitors to read more about certain topics.

• Logical navigation: limit your menu items. Remember that your visitors are in a hurry, so don’t make them hunt for information.

• Screen resolution: average web surfer uses 1024 x 768 pixels resolution. Ensure that what looks great at this resolution will also work perfectly for other resolutions.

The above tips have barely scratched the surface when it comes to what make a financial website effective. However, by following the guidelines, you will be headed in the direction as far as great website is concerned.