There are a lot of great business ideas that never come to fruition because of a lack of capital. If you have many of your own, then one way to keep the dream alive is to pitch to investors. There are people who have money just waiting to throw their cash on brilliant concepts. If they like what you’re saying, then you might be able to forge a partnership. Create a solid business pitch deck to win them over. Be sure to check all of the basics and make them as engaging as possible.

Value Proposition

The first slide should state your value proposition to your customers. Make this short and sweet. It should be easy to understand with as few words as possible. A good way to do it is to make an analogy using well-known businesses. For example, you might be trying to launch a delivery service but for groceries or clothes instead of food. It should be something that investors can grasp in an instant so that you can hold their attention.

Problem and Solution

State the problem with the status quo so that you can lay the ground for the importance of your business idea. If there is nothing wrong with the current situation, then there is no need to fix it. Identify the issue that merits attention and show them how you plan to solve it. Provide a detailed plan that is practical and has measurable results. They should come away thinking that your plans are worthwhile.

Target Market

The problem identified are likely to affect only a portion of the population. Even if it is a wide-ranging issue, there is probably a subsection of the people who are at greater risk than others. Present data that shows the characteristics of your target market, as well as their likelihood of availing the product or service that you plan to offer. Study their age range, gender distribution, annual income, and other pertinent matters.

Business Model

Finally, show the investors how you plan to make a profit out of your business ideas. Are you going to use a subscription model? Is it going to be pay per use? Are you trying to make money out of advertising? Convince them that they can turn a profit by investing in your business. Present a well-research computation of the ROI and the possible timelines.

With any luck, some of the investors will invite you for another meeting to discuss your business pitch deck in greater detail.