Facebook is a mammoth social network. With more than two billion active daily users, it is an irresistible destination for advertisers. The platform provides several tools to help marketing professionals target the demographics that would best respond to their advertisements. Facebook likes to use the term “audience” when referring to the target market. Some might want to make their ads visible to everyone without restrictions. However, many will want to specify who sees the ads. They can select the gender, location, age, languages, and other traits. This improved targeting allows them to increase ad efficiency and lower their costs.

For example, those who are selling action cameras will want to target accounts that are into photography, travel, and adventurous activities. The age range should skew lower. These are the people who are more likely to use these products anyway so they might as well advertise directly to this audience. On the other hand, diet products may be marketed to those who have already indicated an interest for fitness and nutrition. You need to conduct market research to learn who your typical buyer is so that you can select them as your targets on social media.

Building an Audience

In order for your targeting to be successful, you need to be able to build up a good profile for your audience share Facebook. This must be specific enough to limit wasted views but not too specific that you miss out on potential conversions. Create an avatar of the ideal customer for your business to make this easier. Some trial and error will be inevitable. You will get better at building an audience with time as you see the response to your efforts and figure out which modifications result in improved outcomes. Once your have perfected your audiences, you can save them for use in other campaigns later on.

Audience Sharing

Your successful audience profiles can be shared with other people. Grant others access to your custom creations so that they can use these for their own ads. With any luck, they might be able to replicate your results. Just note that any changes you make on these audience share Facebook files will reflect on what others see. If you delete these shared items, then it will be gone from their accounts as well. Only those that receive the shared audience can use it. They will not be able to reshare this to others. Note that saved audiences cannot be shared. Selling audiences to other businesses is also forbidden.