As the owner of a small, thriving enterprise, you’re well aware of how important it is to showcase your brand. This can be done in many ways, but a great deal of resources will be required to mount an effective campaign. As such, you might find it tricky to balance your advertising budget with the need to fund other operations in your business. And it’s here that you’ll probably be asking yourself: how can you market your brand without spending too much?

Referrals

If recent statistics are anything to go by, about 90% of consumers have been influenced by their peers’ opinions when making purchasing decisions. So why not make good use of the power your current customers have to do the same with their colleagues? All you need to do here is maintain a solid reputation.

Granted, this is easier said than done, especially considering how widely opinions and preferences can vary. So keep things simple: provide a great customer service and, more importantly, make sure you respond to reviews, whether positive or negative. Speaking of which running a loyalty-building promotion at least once a year can also encourage more of your clients to leave supportive reviews.

Social Media

Much has been said about how many hours the average person spends browsing social channels each day, so what’s the deal here? With more and more content being posted on these platforms every other day, users have figured out that they might as well search for stuff here as opposed to using traditional search engines. And this hasn’t gone unnoticed by social media sites themselves; they now offer premium advertising options to willing buyers.

So, why should you put this on your marketing budget anyway? Well, paid ads on social media are now the fastest growing advertising channels. And the arrangement is quite simple: pay the network whatever they’re asking for, and your posts will be exposed to a wider audience henceforth. This increases your chances of being heard in the noisy, congested space that is the digital world of today.

User Experience

Don’t take for granted the marketing potential of a good end-user experience, especially when it comes to your website. This specifically refers to the ability of your site to view, read and navigate on a variety of devices, whether it’s mobile phones or desktop computers. Without going too much into the technical side of things, what you need to do here is give some thought to the usability, navigation and overall design of your site. Pages should stay responsive when viewed on screens of different sizes, and the content legible across the same variety. If achieving this proves too difficult, you can always reach out to a digital agency in Canada for professional assistance.