Having a travel business calls for an enhanced customer experience, which is made possible by many tactics, including technology. If you own a tourism website, you should take advantage of virtual tours, a modern marketing tool that you can use for your company.
One of the top benefits of using virtual tour photography for tourism websites is that it provides visitors of your site with unparalleled access to a specific location or your business itself. They do not have to leave your site, which can actually boost retention. As more potential customers stay and return to your website, it can lead to more bookings or sales.
Virtual tours or sticky content have proved to be an effective way to keep customers longer on your site, which gives them more time to interact with your services or products.
Virtual Tour Photography vs. Standard Flat Photos
When you use virtual tour photos over the traditional flat images, you give your potential customers detailed visual information of the travel destination or package your company offers. A virtual tour is more efficient compared to one or two still photos with some text.
They say that a photo is worth a thousand words but with a virtual tour, it is worth a thousand photographs. You can use the tour to open your services to the website visitors, which allows you to showcase the critical components of your tourism business.
Another great reason for you to choose a virtual tour is that people enjoy the experience. The viewers can select the images that they would like to see, and they can navigate through them to view more of the features of the subject in the photo.
A virtual tour gives them the confidence that they are making the right decision when they book with you. Compared to a competitor that does not use virtual tours, you can use your interactive photos to persuade the customers. According to statistics, a person can stay and interact with the tour for at least 20 minutes. Meanwhile, when they find a tourism website that does not use such marketing tool, they only spend approximately two to three minutes.
The best method to attract customers is to provide them with details, especially with the benefits of your services. You can explain and show them what they can expect to receive if they choose your tourism company over the other options.
A virtual tour, in essence, tells your customers that they will get what they see. There is no better way to let them experience what your company has to offer than with 360-degree photography.
