It’s essential for toy wholesalers in Australia to devise ways to attract more retailers to buy their products in the wake of consumers buying toys directly from manufacturers, weakening of the Australian dollar and the shift to gaming consoles and computer games. As a wholesaler, you want retailers to storm into your stores, but that may be quite challenging. Nevertheless, you don’t have to spend all day racking your brains and wondering how to increase your sales. Here are proven tips to drive sales in a wholesale toys bulk business.
Promote your customers’ saving goals
Maybe you have already realized that customers always look forward to saving on their purchases, but unfortunately, you have not been able to implement the right strategies in regard to this realization. It’s time you start offering daily and weekly deals to move your toy stock. Retailers always appreciate wholesalers who offer them specials that will aid them in saving some bucks. Secondly, offer discounts and free shipping for orders that reach a certain threshold and don’t underestimate the power of discounted bulk orders to drive sales.
Streamline the business operations
Successful businesses in Australia have discovered the benefits of automating their ordering, management, and distributing procedures. Automating business operations reduces labor expenses and allows you to provide satisfactory services to your clients. This ranges from ordering, billing, and shipping. Invest in business systems and cloud-based solutions to run your business seamlessly. Some wholesalers have seen a 100% increase in revenue and 20% in savings from automating their operations.
Outstanding customer support will distinguish your wholesale
Did you know the secret to winning loyal customers like royalty is by offering them unmatched customer services? It’s time you start treating retailers who buy your toys with empathy, courtesy, and professionalism. Make your customers feel like they are part of the business by product recommendation, 24/7 customer support, order tracking, and allowing them to review your business.
Compelling campaigns can work magic
Campaigns have the power to lure hundreds of new customers into your wholesale business provided you implement them the right way. You need to create an engaging digital campaign on social media sites with an eye-catching copy and clear call to action. You can also try out email campaigns, but most importantly, give incentives to your new customers to keep them.
Despite the threats facing toy wholesalers in Australia, overcoming the waves of decreased sales is possible with the right information. Wholesalers should be keen on automating orders, offering incentives to new and existing clients, running outstanding campaigns, and providing exemplary service to scale up their sales volumes and profits.
