4 Issues You Are Likely To Face In Software Email Marketing

Although social media platforms are widely praised for their high potential for generating leads, email marketing remains an effective option to increase conversion rates and maintain customer attention. Using software in email marketing allows you strategize, implement, and monitor your campaign. Software email marketing provides for automation of list creation and segregation, email sending, and creation of feedback reports and therefore takes away the struggle of manually sending bulk emails. Besides, evaluating your campaign’s performance becomes easy. However, if not careful, it’s easy to fall prey to certain issues associated with this strategy, and you will be looking to know how to solve or maneuver around them.

Let’s take a look at the issues you are likely to come across when email marketing with software.

Lack of an email list

What is the essence of adapting the marketing technique if you don’t have a mailing list? You are looking to reach potential customers, and therefore, it becomes necessary to have several email addresses on your list. Invest in ways to build an email list, including putting your landing page in paid channels. Purchasing a list may turn out to be less cost-effective, besides triggering customers to filter out your unsolicited emails.

Violation of laws

There are specific laws passed to control spamming and protect customer privacy. Using marketing software that lacks compliance control could land you in trouble. The Controlling the Assault of Non-solicited Pornography and Marketing Act (CAN-SPAM) directs that subject line should match the email content, and you should provide a means for customers to unsubscribe from your email list. Additionally, you should not mislead the recipients. Purchasing a CAN-SPAM-compliant email marketing platform, therefore, becomes non-negotiable.

Recipient unsubscribing

Using email marketing software that sends emails without a plan is a sure way to annoy your recipients and trigger them to unsubscribe from your newsletter. Sending uninteresting or irrelevant messages paves the way for diminishing your email list. Utilize solutions that allow for segmentation and auto-responses to ensure that your emails make sense to your recipients.

Spam filtering

Spam filtering is a common issue in software email marketing whereby your emails end up in spam section rather than the main inbox of your email clients. Spam filtering keeps your campaign from reaching the intended recipients. Invest in a platform that alerts you on spam triggers such as typical sales promises, too many URL links, complex layouts, and generic subject lines.

Knowing the potential issues associated with using software for email marketing helps you prevent or solve them. Having collected a significant number of email addresses, be careful to comply with the law, and reduce risks of spam filtering and unsubscribing.

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